Our last blog discussed why summer events are ideal for promoting your business. This month, we're telling you why summer is the best time to revamp your marketing strategy before pumpkin spice season takes over! 

The Summer Slump is Real

Summer is notoriously slow for many businesses, with clients and employees often vacationing through the warmer months. While the sudden drop in business is less than desirable, you can make the most of the extra time and take care of all the marketing tasks you can't get to when things are busy. For example, maybe you need to refresh your customer email campaigns or create a mailing list to send out a monthly newsletter. Summer is the best time to complete those tasks so you can focus on your clients when business picks back up.  

Summer Interns are Ready to Work

If you need a hand working on those extra marketing tasks, it's a great time to take on summer interns. Not only is it inexpensive to get help with things like copywriting and social media management, but interns come with fresh ideas and an infectious spirit that positively affects everyone. The added benefit is that you can also find great people to hire after graduation. 

Social Media Sizzles During the Summer 

You may think people are off social media while enjoying the outdoors during the summer, but the opposite is true. People often scroll as they lay out in the sun and post photos of their vacations and summer activities. That makes summer a great time to run social media contests and increase postings so you stay fresh in the minds of clients who will soon be back in town. 

It's a Good Time to Hire Contractors

If you need outside help to give your website an overhaul or design new promo materials, summer is the best time to hire. Work often slows down for freelancers between June and September, which means you may be able to get work done for a discount. Plus, you're helping another small business and, if all goes well, creating a great working relationship with someone you can turn to when new projects come up during the busy season when there's less time to screen prospective contractors. 

It's the Perfect Time to Plan Ahead

If fall and winter are your busy seasons, use the summer months to complete the tasks you don't have time for when business is jumping. Get your accounting and inventory in order, think about any new hires you'll need to make over the next six months, and set your goals through the end of the year. If you're considering a company holiday party, summer is also the perfect time to start planning because some venues will offer a discount for advanced booking. 

While summer is undoubtedly a time for fun, it's also a time to lay the groundwork for a successful Q3 and Q4. Good luck!