B2B (business-to-business) marketing refers to any marketing strategy or content that is geared towards a business or organization. B2B campaigns focus on offering immediate value to businesses. 

B2C Marketing (Business to Customer, or Business to Consumer) is a term used to describe a business model in which a company or a brand markets directly to individual consumers.

B2C transactions are frequently more impulsive and instantaneous. Consumers generally seek out goods and services based on an immediate need, and make purchases more quickly, with less research and due diligence than a business would conduct.

The main difference between B2B and B2C businesses is their intended customers. B2B sells to businesses, often those that resell products while B2C sells directly to the end consumer. B2B sales include a decision making process that characteristically needs more than one individual signing off. Business to consumer, or B2C sales, is related to the selling of products to people, often to one individual consumer. 

When we at the Hyacinth group work with any client, we tailor our strategies and content for your brand's product or service no matter the business size or industry.  

For B2B clients we focus on website optimization, paid ads, consistent online branding and SEO. These services are customized to focus on lead generation which ultimately lead to sales. 

For our B2C clients we also work on website optimization starting with analytics. We analyze your website traffic and conversion. Then we usually work on ways to increase traffic through social media marketing. We also work on converting existing consumers with our Conversion Rate Optimization strategies that increase revenue. 

So whether your business is B2B or B2C, The Hyacinth Group grows sales and returns profitability for leading organizations across the globe. Reach out today to learn how we can help your brand succeed online.