Video is one of the most engaging communication tools to get leads, followers and potential clients. Studies show that consumers prefer watching videos on social media over any other type of content, including pictures or text. More importantly, there are more than 100 million people that watch online videos. Here are four different tools you could use to help you create quality video content. 

Boomerang

Boomerang works by taking a burst of photo frames which are then sped up to play forwards and backwards in one continuous loop––mimicking that of a boomerang motion. This tool is often used in Instagram videos but is also available as a stand-alone app where you can create videos and share them to your Instagram feed or other platforms.

Canva

Canva is an easy-to-use graphic design tool that creates custom, on-brand graphics for your company's social media accounts. You can now also add your very own videos right to the Canva dashboard, which allows you to expand your designs beyond a simple text-based graphic into a full-on animated video. 

Adobe Spark 

Adobe Spark Video provides multiple storyboards, layouts, and themes to help you put together amazing videos. You can access all the features for free! The catch? A tiny Adobe Spark watermark in the bottom-right corner of your videos. But… you can get the complete experience for $9.99 per month. Even if you’re a beginner, you can still create incredible, high-definition designs that make you stand out from the crowd. 

Biteable 

Biteable is an online video maker for social media videos, ads, slideshows and more. It allows you to download your videos and gives access to features such as 85,000 extra stock videos, video privacy, and more––all with a premium membership. 

Whether your business is B2B or B2C, video is the best way to engage users online. Videos help increase traffic and sales, reduce support queries, and help users understand your brand’s products and services better.

Here at The Hyacinth Group, we provide strategies and recommendations on what types of content can be used to create videos, how often you should post, and much more. As always, feel free to email us at: info@thehyacinthgroup.com to get started on your next project!