8 Reasons to Hire a Digital Marketing Agency
A digital agency knows the digital landscape. When considering hiring a digital marketing agency, think of it as hiring a business partner. It’s their job to know your business and personalize a plan to fit the needs of your business. Be it the overall look of the site, optimized copy, social media or other avenues of search and paid ad rankings, an agency is the expert. The agency is there to create strategies and implement actions to take your business to the next level. But, why NOT tackle those things yourself?
Here are 8 reasons why you consider a digital agency:
Specialization- Agencies have team members who have very specific knowledge of various topics. Generally, you’ll meet with a top level project manager or agency owner who will then introduce you to your team of professionals. This often includes a Marketing Lead, an Art Director or Graphic Designer, a Social Media Manager and a Copywriter. Depending on your goals, you might also need a website developer.
Branding Strategy- The agency will have the experience and know-how to “brand” your business or product. This can include the creation of a logo, other online visuals and can go as far as creating a company “voice” that you will use with your copy. Using specific guidelines such as colors and typography. The right brand strategy will create consumer recognition. Additionally, an agency will generally come up with photography standards that will ultimately have your brand stand out amongst competitors.
Technical Strategy- The agency will usually be able to assist with technical issues. Whether that is hands-on programming or instructions for you to give your developer on layout or special tagging of keywords and conversion prompts. The agency will know how to work with your particular website platform, what plugins might be needed or coding.
Marketing Strategies- Get recommendations for CRM tools and social media platforms best suited for your business. Generally, on more of a monthly basis, the team might suggest paid ads or guest blogging strategies, to name a few. They will create strategies best suited for every business's unique online needs, ultimately creating success with your online presence.
Market Research- Learn what an outsider sees about your product or business on your website. Get a set of fresh eyes. The observations of the agency are not only a new perspective but one with professional insight. They have experience in what draws people’s attention to a site, a page or an image. People stay on a web page for less than a minute so you have to capture their attention quickly.
It takes a lot of pressure off of you- What a relief to have a team of people or a skilled individual take care of marketing your business or product. You can focus on making your product or service the best that it can be while other people take charge of your online presence.
You’ll learn from them- Working with an agency you’ll gain valuable insight. Be sure to ask questions, understand what the agency is planning and why. That way, you’ll learn about the ever evolving world of online advertising and optimization. Often, the agency will educate you on your consumers' online behavior and other actions of viewers. You’ll soon become an expert!
It will more than pay for itself- The investment in a digital agency is minor compared to the ROI you’ll be seeing after you put into place actionable items. Paid ads, for example, should yield conversions that pay for the ad. It’s up to the agency to search for keywords, verbiage, set a budget and schedule so that the ads reach the right audience.
Our team works hard, so you don’t have to. The Hyacinth Group has all of the above skills and more! Find out how we strive to make your brand, product, service or business stand out among the rest. Our team of experts have extensive experience. Get in touch today for a free quote, initial consultation or just to ask questions.