Fairplay Puzzles

Business Model

B2C

Client

Fairplay Puzzles carries a curated selection of jigsaw puzzles celebrating diversity, equity, and inclusion. We focus largely on BIPOC, LGBTQIA+, and women-owned brands that support and showcase artists of diverse backgrounds.

Project Details

Fairplay Puzzles wanted to perfect their website and online presence in social media to reel in consumers. A visually pleasing organization to their social platforms was something that was led, and completed. Fairplay wanted to rebrand and showcase the brand with a more unique and fitting color scheme. Choosing the colors related to the owner and what she was trying to accomplish. We came up with consistent templates for information to post to fit the new logo, banners for their website to keep the overall theme, and a signature for the emails being sent out. Fairplay Puzzles is committed to carrying a wide selection of puzzle brands dedicated to representing and celebrating diversity, equity, and inclusion. Our puzzle brands reflect these core values, and we have a special place in our hearts for start-up MWBE brands and artists sharing life and cultural representations from their experiences and perspectives.

Process

The client sent over some inspiration, some color codes, and images she liked with certain colors she felt represented her and her brand. From there we came up with a new color coding for her brand that she enjoyed and brought it into each design she needed. We completed a variety of templates that were cohesive to her logo, to express her brand to post on instagram, we completed a banner to simply represent the brand for her website, and an email signature following the guidelines to send out after each email. All while putting together new social icons and social content for her accounts.