Meet the Team
CEO and Founder
Lauren Leiss, CEO and Founder of The Hyacinth Group, has a diverse background in the digital space. She started her digital career as an Assistant Internet Merchant at Victoria’s Secret. Wanting to take her career to the next level and gain more senior experience, she went on to receive her MBA from LIM College, majoring in Entrepreneurship. Upon graduation, she was recruited to work as an Internet Manager at Steve Madden. Focusing on customer retention and website engagement, she launched their social media integration program. Soon after, she began consulting for major B2C brands like SK-II and Aerosoles where she brought innovation to their digital programs by creating responsive sites and comprehensive 360 marketing campaigns. Most recently, she has been using her digital expertise to assist startup companies grow and engage online consumers.
Creative Director
Perry Crosson, Creative Director at The Hyacinth Group, provides expertise in planning and curating visual brand representation. Drawing on his art background with a Bachelor of Science in Architecture, he has established himself in the design industry for twelve years. As a trained architectural designer, he specializes in 3D modeling and digital mockups. Perry will develop your company's visual identity to captivate the consumer with stunning graphic designs for logos, favicons and more.
Senior Graphic Designer
Kelly McQuade, Senior Graphic Designer at The Hyacinth Group is a design veteran with wide-ranging experience and a proven ability to solve both technical and design challenges. She excels in seeing things come to life from concept to delivery. She practices exceptional collaborative and interpersonal skills, specializing in online branding. Kelly aims to bring clarity, definition and inspired interest to your business.
“We are a one stop digital agency passionate about everything we do! But especially about incorporating innovation and technology throughout the digital landscape for our clients... As innovation and technology continue to evolve so do we, just like a Hyacinth we are always blooming!”
-Lauren Johnson, Founder and CEO
Lead Graphic Designer
Courtney Maurin, the Lead Graphic Designer at The Hyacinth Group, is a recent graduate of State University of New York at Cortland. While earning her bachelor’s degree in Graphic Design and Digital Media, Courtney specialized in Adobe Illustrator and Photoshop to create online graphics for digital platforms. This enables her to create diverse visual applications for brands that go beyond print media. As a designer, Courtney enjoys pushing the boundaries of art styles to create memorable works of art that stand out for the intended audience. She specializes in creating logos and branded materials for your company’s every need.
Lead Attorney
Johan Green, Lead Attorney at The Hyacinth Group, ensures registration and licensing compliance, drafts contracts and provides legal support and advocacy in negotiating commercial agreements. A graduate of the University of Miami School of Law, Johan brings expertise in dispute resolution, creditors’ rights and judgment collection. His attention to detail and knowledge of law make him an invaluable asset to the team. He will draft and review all legal correspondence for The Hyacinth Group.
Lead SEO Copywriter
Jackie Backman is the Lead SEO Copywriter at The Hyacinth Group. She hails from Silicon Valley and has a Bachelor’s degree in Journalism from San Francisco State University.
She began her writing career as Editor-in-Chief of her high school newspaper, and since then, her writing has been published in countless online and print publications worldwide. She has nearly two decades of copywriting experience for top companies across various industries, including online dating, entertainment, E-commerce, FinTech, and beauty.
A native Spanish speaker, she enjoys helping both English and Spanish-speaking clients. She also has a knack for writing SEO copy that flows like poetry.
Writing is Jackie’s true passion, and her goal is to help businesses soar through the power of the written word.
Junior Graphic Designer
Mackenzie Kirby is a Junior Graphic Designer at The Hyacinth Group and currently studies at the Rochester Institute of Technology. She has experience in many different areas of design that include: interactive, motion, publication, marketing, and visual identity. Her consistent practice in these areas of focus has allowed her to develop a unique set of skills that she puts to use in the Adobe Creative Suite. Mackenzie is passionate about creating designs in ways that bring joy to people and their businesses through the services that she provides.