A new year offers a fresh start and a new opportunity to set your business up for success in the coming 12 months. Here are five tips to help reinvigorate your business and make 2023 your best year yet!
Read More
We're excited to announce that Hudson Valley Magazine has selected The Hyacinth Group (THG) founder Lauren Rose-Marie Hyacinth Johnson as one of their 2022 Women in Business Award winners!
Read More
Managing your company's social media presence during the holidays can get tricky, especially for small businesses that don’t yet have the resources to hire a full-time social media manager. And while it can be tempting to say, "see you next year," and ignore social media altogether, there are several reasons you shouldn't.
Read More
It’s no secret that getting along with your colleagues is great for business. In fact, a study conducted by The Harvard Business Review found that having close friends at work increases employee productivity. So, how can you put together a fun event that strengthens your team and doesn’t break your budget? Here are 6 tried and tested ideas your employees will love.
Many businesses fear the dreaded summer slump, and for a good reason. Studies show that the warm weather and abundance of social events lead to less productivity in the workplace and a drop in consumer spending. But while many are hanging up their "See You in September" signs, why not use this time to heat up marketing efforts and set your company up for success in all seasons?
Here are five ways to help your business flourish this summer.
Read More
Video is one of the most engaging communication tools to get leads, followers and potential clients. Studies show that consumers prefer watching videos on social media over any other type of content, including pictures or text. Here are four different tools you could use to help you create quality video content.
Read More
Paid advertising and organic marketing are two distinct forms of popular marketing strategies that are popular in the digital space. Although quite different, both can be very effective when it comes to growing a brand’s audience and expanding their online reach. Let’s dive into how the two differ and, if at all, which one is better.
Read More
So you’re wanting to gain some solid insight on your company’s web traffic and data metrics? Google Analytics could be just the tool you need. But…how does it work? Fear not, we’ve got you covered. Buckle up for a super fast crash course on the useful platform.
Content creation takes a lot of grit and effort, but it doesn’t have to be rocket science. We’ve put together a quick list of tips for the brand or business looking to maximize their efforts in the digital marketing realm.
Read More
Key Performance Indicators, or KPIs, are an important part of measuring the successes and failures of a business. A KPI measures the goals of the business against the actual, quantifiable data over a specified period. Here are 5 KPI’s your brand must know for digital success.
Read More
The main difference between B2B and B2C businesses is their intended customers. B2B sells to businesses, often those that resell products while B2C sells directly to the end consumer. B2B sales include a decision making process that characteristically needs more than one individual signing off. Business to consumer, or B2C sales, is related to the selling of products to people, often to one individual consumer.
A content strategy is a plan that crafts writing so that the product or service is highlighted in a way that ultimately educates the reader and can bring forth an interest or conversion.
Read More
Women are growing in the workforce for technology-related jobs. Because of the influx of women in tech, the job-specific teams benefit by a different perspective and alternate viewpoints. Often roles being filled by women in information technology or tech related roles lead to better organizational outcomes.
Read More
According to Google Trends for the U.S. the search term “Black owned” reached the peak popularity during the May 31 to June 6, 2020 time period. Since then, the interest over time for the search term has largely been on a downward trend, with a few spikes in June and July.
Read More
A digital agency knows the digital landscape. When considering hiring a digital marketing agency, think of it as hiring a business partner. It’s their job to know your consumers and personalize a plan to fit the needs of your business. Be it the overall look of the site, optimized copy, social media or other avenues of search and paid ad rankings, an agency is the expert. The agency is there to create strategies and implement actions to take your business to the next level.
Read More
SEO stands for the term Search Engine Optimization and it is essential to the success of your business being found online. There are some things behind the scenes that are done to increase the chances of being found by Google and other search engines. As a writer, there are things that you can do on the front end to make your website rank higher.
Read More
A design process is important because a good one will determine if your vision is communicated properly. You want your brand to be represented well. Whether it is a logo, a website, your social media, or merchandise, you are going to want it designed to your liking. The best way we accomplish that is through a solid design process.
Read More
As stores try to keep up with a very iffy market – as in, the amount of shoppers that visit their stores during the pandemic, it’s been tough to know where to turn. If a lot of your customers aren’t venturing into stores, where are they? While it might seem that income is limited, there is an entire market out there that is available to be tapped into. Creating a great consumer experience online is more important now than ever.
Read More
Creating a memorable brand identity for your company is top priority. When customers visit your website, you want them to remember it. Brand identity includes graphic design elements such as layouts, logos and colors to distinguish your brand from competitors. A great brand identity reflects and reinforces your brand strategy.
Read More