How to Create a Memorable Brand Identity with Digital Graphics

As last year's events took the world by surprise, companies relied on digital resources to stay in business. Graphic designers once worked at nearly every company. Today, companies have shifted their focus to digital branding. Online growth has exploded for companies that improve customer engagement with a strong brand identity.

How to create a brand identity 

Creating a memorable brand identity for your company is top priority. When customers visit your website, you want them to remember it. Brand identity includes graphic design elements such as layouts, logos and colors to distinguish your brand from competitors. A great brand identity reflects and reinforces your brand strategy.

Logo design

A logo is an important part of your brand identity. It helps customers get a sense of what your business is all about. A great logo creates a feeling that is inspired by the essence of your business. Colors and typography may seem like small details, but they can make or break a logo. Combined with imagery, it depicts your business at a glance.

Favicons

A favicon is a small, simplified version of your logo that goes in the top left corner of a web address bar. It lets customers know they have reached the right website and imparts your brand identity.

Social media posts and web content  

Social media offers a unique way to showcase your brand. Pictures and captions that fit your brand aesthetic are a great way to engage customers. Interesting posts and templates are features customers will remember. Make sure to keep posts on brand using cohesive colors, typography and subject matter. Text should be minimal, but you can add design elements to highlight important words or ideas. The goal is to attract the attention of customers, keeping your brand identity in mind.

Design a website that works for you, not against you

A recognizable, consistent brand identity is the first step to increasing digital awareness. Graphic design is an important part of a compelling brand identity. You have just three seconds to capture consumers’ attention when they visit your site. For most businesses, clean and memorable graphics, without too much text or images, are the best way to create a lasting impact. Less is more.

Conclusion

Good design plays a critical role in the success of your digital business, from your website to social media pages and favicons. Graphic design is a digital resource that every business can use to take business to the next level.