Managing your company's social media presence during the holidays can get tricky, especially for small businesses that don’t yet have the resources to hire a full-time social media manager. And while it can be tempting to say, "see you next year," and ignore social media altogether, there are several reasons you shouldn't.
Read MoreA digital agency knows the digital landscape. When considering hiring a digital marketing agency, think of it as hiring a business partner. It’s their job to know your consumers and personalize a plan to fit the needs of your business. Be it the overall look of the site, optimized copy, social media or other avenues of search and paid ad rankings, an agency is the expert. The agency is there to create strategies and implement actions to take your business to the next level.
Read MoreCreating a memorable brand identity for your company is top priority. When customers visit your website, you want them to remember it. Brand identity includes graphic design elements such as layouts, logos and colors to distinguish your brand from competitors. A great brand identity reflects and reinforces your brand strategy.
Read MoreFor many brands, the pandemic has made social media the #1 marketing strategy for 2021. Building a brand relies heavily on online engagement these days with stores closed. To get found in online search, you need to spend more time on social media.
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