Many businesses fear the dreaded summer slump, and for a good reason. Studies show that the warm weather and abundance of social events lead to less productivity in the workplace and a drop in consumer spending. But while many are hanging up their "See You in September" signs, why not use this time to heat up marketing efforts and set your company up for success in all seasons?
Here are five ways to help your business flourish this summer.
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Paid advertising and organic marketing are two distinct forms of popular marketing strategies that are popular in the digital space. Although quite different, both can be very effective when it comes to growing a brand’s audience and expanding their online reach. Let’s dive into how the two differ and, if at all, which one is better.
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Key Performance Indicators, or KPIs, are an important part of measuring the successes and failures of a business. A KPI measures the goals of the business against the actual, quantifiable data over a specified period. Here are 5 KPI’s your brand must know for digital success.
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The main difference between B2B and B2C businesses is their intended customers. B2B sells to businesses, often those that resell products while B2C sells directly to the end consumer. B2B sales include a decision making process that characteristically needs more than one individual signing off. Business to consumer, or B2C sales, is related to the selling of products to people, often to one individual consumer.
A digital agency knows the digital landscape. When considering hiring a digital marketing agency, think of it as hiring a business partner. It’s their job to know your consumers and personalize a plan to fit the needs of your business. Be it the overall look of the site, optimized copy, social media or other avenues of search and paid ad rankings, an agency is the expert. The agency is there to create strategies and implement actions to take your business to the next level.
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Vlogging, or video blogging, is one of the most engaging communication tools to get leads, followers and potential clients. Consumers prefer watching videos on social media over any other type of content, including pictures or text. More importantly, there are more than 100 million people that watch online videos.
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