How to Start a Vlog Channel to Build Your Brand
Vlogging, or video blogging, is one of the most engaging communication tools to get leads, followers and potential clients. Consumers prefer watching videos on social media over any other type of content, including pictures or text. More importantly, there are more than 100 million people that watch online videos. In the United States, 85% of all internet users watch online video content on various devices every month.
What are the most popular social media sites for vlog channels?
YouTube is the second most-visited website in the world with more than 2 billion monthly visitors and 70% of traffic coming from mobile devices.
Facebook and Facebook Live lets users go live in groups, Facebook pages and events. Note that going live on a page allows access to more tools and capabilities than going live on Facebook groups or events.
Instagram and InstaLive have a simple user interface. This allows brands to stream live or upload IGTV content easily. You can get followers quickly this way, making it possible to become an instant celebrity or influencer.
How to make money vlogging
Unfortunately, Instagram doesn’t allow users to directly monetize vlogging, but you can make money promoting products or services from various brands. Meanwhile, YouTube exceeds $15 billion in revenue from online advertising. Much of that revenue goes to video creators.
Think that’s impressive? Consider this: YouTube makes up only one-fifth of Facebook's ad business, which boasts more than $69 billion in total ad revenue. Facebook’s ad break monetization platform allows vloggers to earn a piece of that pie.
Of course, you must meet certain Facebook ad break criteria to be eligible. For example, you must have at least 10,000 Facebook followers. Videos should have a three-minute runtime and at least 30,000 views averaging at least one minute of view time.
Vlogging for beginners: How to create video content
Phew, that’s a lot to cover! If you want to know how to vlog, I will break it down into three easy steps. This will help make your own video memorable so you can start building a personal brand or business that gets noticed.
But before we begin, you’ll first need to choose the best vlog platform to reach your audience. You’ll also need to consider which is the best platform for vlogging to bring the most value to your brand. Once that’s done, you can begin creating engaging content.
Here are 3 questions to ask yourself:
1. Who is my video for?
2. What story do I want to tell?
3. What do I want people to do?
To become a great video blogger, you need to consider your goals. Is your video action based with a short-term goal in mind? Do you want people to engage regularly with your content and create a lasting online community? The choice is yours. No matter your goal, vlogging is a great place to start!
At The Hyacinth Group, we help you develop the right vlog strategy and choose the best social media platforms to accomplish your goals. To learn more about our digital marketing services and vlogging tips, please schedule a free quote today.