Two SEO Experts Weigh in on Search Engine Optimization for COVID-19
At The Hyacinth Group, we are fortunate to have two copywriters that are experts in search engine optimization. They sat down and shared their go-to tips on the many hidden SEO opportunities just for you. As COVID-19 continues, SEO website optimization is evermore prevalent as billions of people search the web. We want your brand to be at the top of the search results.
Keri Cornachio is the Lead Copywriter at The Hyacinth Group. Whether you need website SEO copy or proofreading services, she is here to help. Keri’s approach is to think like the target customer to drive sales with enticing, SEO-friendly content that gets your brand noticed.
Here are Keri’s top SEO writing tips for site optimization.
How to increase organic traffic with SEO blog posts:
Thanks to COVID-19, paid search ads are out. Organic search is in. This is a great time to start a blog on your e-commerce site!
Engaging, SEO-friendly blog posts are kind of like passive income. They can bring traffic to your website for years with minimal effort. Now you just have to get people to find them in the search results. Here’s how you do that:
Readability: Short paragraphs, brief sentences and bullet lists make your e-commerce blog easy to read. You should aim for a Flesch-Kincaid reading level of 55, so skip long sentences, jargon and too many syllables. This keeps readers on page longer, which improves your Google search engine optimization.
Keywords: SEO keywords are a must to get found in search. This is where Google Keyword Planner comes in. Look for search terms with high volume and low-to-medium competition. This is the sweet spot. Also, avoid keyword stuffing. Google hates that.
Links: Sprinkle your blog post with appropriate links. You can link to your products or other blog posts when relevant. This will keep customers on your website longer, and get them more engaged with your brand.
Main keyword: Now that you’ve done keyword research, choose a longtail keyword that captures the essence of your blog post. Next, add it to your blog post title, meta description, and first and last paragraphs. This is important for on page SEO.
Great intros: Spend 60% of your time writing a great intro. Customers lose interest quickly, so you must catch their attention fast. Speak to their emotion and use tight, engaging writing. Show personality. Write conversationally. Hook them by saying what they will gain. This will reduce the page bounce rate and make your blog post memorable.
Now let’s hear some tips from our copywriting partner, Mariah Phillips. Mariah is an SEO copywriter expertly influencing audiences around the web through very, very good copy. She writes strategic messaging that’ll help your company convert leads and sell online.
Her writing styles are versatile — and although she is highly sought-after in the education, wellness and workplace verticals, she’s constantly researching and writing for companies across a range of industries. Mariah is a lifelong student to the science and psychology of creating copy that converts.
Here are Mariah's go-to tips for optimizing websites with SEO:
An effective SEO strategy is a new-age and age-old struggle all at once. But it doesn’t have to be when you follow these totally doable tips for an off-site SEO strategy that anyone can apply to their website to experience higher ranking and more unique visitor traffic.
So let’s dive into this mini review about off-site SEO, what it is and why it matters for your company’s online growth.
Offsite search engine optimization is the concept of having other websites hyperlink content from your website on their website in order for Google to recognize your site as an authority site. That’s a whole lot of site swapping! And it pays off.
When it comes to off-site SEO, being an authority website simply means that you share good and accurate content that other people continue to find valuable enough to share again (link back to) on their own websites! So basically, it’s a digital popularity contest where getting someone to link back to your site makes you the queen of the playground.
Google rewards you for being the queen of the playground by making sure that when someone does a Google search for the type of product or service you offer, your website pops up before all others.
99% of browsers don’t scroll past page 1 of Google results. So in order for your website to get more visitors, it’s important for your website to rank high in Google search results (a.k.a. pop up first, or as close to first as possible!)
Here are three offsite-SEO tips that you should try out and increase your Google search ranking:
Publish sharable content: When you produce written or graphic content that is relevant, interesting and entertaining, other websites will want to share it.
Get active on social media: Using social media to promote your website’s content is a great way to draw attention to your website and influence people to link back to your content!
Get featured on a blog or digital publication: Landing a personal feature, product feature or expert commentary placement almost always results in a link back to your site. If the article comes out and the writer hasn’t linked back to your website, ask them to!
So there you have it, three proven off-site strategies that will help boost your website’s SEO. Happy linking!
This is just the beginning of search engine optimization for your website. To learn more about our services, schedule a free quote today at thehyacinthgroup.com.