June 28th, 2020: Beacon Creatives Launch The Hyacinth Group as the Premier Hudson Valley Digital Marketing Agency

I founded The Hyacinth Group back on September 27th, 2019. It wasn’t until nine months later on June 28, 2020 that I was finally able to celebrate the launch of my company in Beacon, NY. 

In late March, due to the pandemic, I moved in with my boyfriend, Nicholas Leiss, who happens to live in Beacon, NY. Relocating brought me so much opportunity! Beacon, a town that became famous for its art community, is known for art attractions like the gallery-rich downtown, major art museum: Dia Beacon and an abundance of art studios. A true artist's dream! 

With a town full of artists and some recent referrals, I was able to put together an ALL Beacon crew to finally create The Hyacinth Group’s “tagline video”. The video was produced by Deana Morenoff and directed by local cinematographer, Robert Featherstone at Chosen Moments Photography studio. On motion graphics, we had Josh McKible, while edits were done by Kai Van Der Putten, both of whom attended the party. 

 My launch party, a socially distant BBQ, in our backyard featured catering by my boyfriend’s Beacon company, Farm2ChefsTable, which sources local ingredients from the beautiful Hudson Valley, alongside his crew: James, a local forager, and his dear friend, Emilio, who delighted guests with his famous Empire oysters. Local photographer Meghan Spiro captured the unforgettable moments. And even the local press attended, with A Little Beacon Blog there to cover the event!

Beacon, with all its artistic talent, is also widely known for Second Saturdays, a city-wide celebration of the arts held on the second Saturday of every month. It includes special events, art gallery openings, artist receptions and culinary tastings. Growing up as an artist here in the Hudson Valley, it was poignant that my launch had the artist town of Beacon, NY as the backdrop.

I feel like I have “come home”, so to speak. I am honored and blessed to be able to call Beacon, NY my new home. As a business in the Hudson Valley, I want to continue to support local companies at The Hyacinth Group, to improve their digital landscape. Home is where the heart is, and at The Hyacinth Group, our heart is in Beacon, NY.