5 Ways to Increase Conversion Rate with Awesome Visual Content
Did you know that most marketers say at least 70% of your content should be visual? Stunning visuals have a big impact on customer conversion rate, but in order for this to happen, you must get them engaged first. The key to a foolproof visual strategy is consistency and creativity. But it takes more than that for consumers to move the needle online:
1. They say a picture is worth a thousand words. But when converting customers online, that picture could be worth $1,000. In order to get these transactional images, it’s best to hire a professional photographer. Truth is, that can get pricey for small brands. If you don't have access to a professional product photographer, make sure to take pictures with a simple background and natural light so the image looks clear and captivating.
2. Visuals are a great way to break up text. When writing a blog article, webpage, or drip email, it’s important to add images because people remember pictures better than words. A website with too much text is overwhelming -- a major turnoff for online browsers. It could send your bounce rate through the roof. Visuals make text-heavy web pages more appealing and less exhausting to read.
3. Infographics tell a story by combining data and graphic design in a visually compelling way. This makes it easy for consumers to digest complex information at a glance. A captivating infographic tells a story, making hard data appear fun and useful. You can use them to drive home your brand message across your company website and social media platforms.
4. Videos are the #1 way to engage consumers online. In the United States, 85% of internet users watch online videos on their tech devices every month. Videos grab your attention while telling a story as if someone was there in person. Sight, sound, movement, and feeling work together to immerse customers in your brand. Companies can use videos to convey their brand message, philosophy and culture, inspiring like-minded customers to opt in.
5. Now that you’ve reeled them in with engaging content, it’s time to hook them. Actionable content, also known as the “call to action” or CTA, is a must so your customer knows what to do next. The call to action should be clear and compelling. No lengthy, confusing sentences here. Adding a CTA button to your homepage, landing page, PDP (product display page) and/or images will help you improve conversion rate and get more leads. While landing pages and homepages may have CTAs that inspire feelings or dangle a reward in front of the customer, a product page CTA should be simple and direct. Some basic CTA examples for product pages include:
CTA “Call to Action” Button
Read More
Learn More
Buy Now
Shop Now
Add To Bag
Add to Wish List
According to my research, these are the top website CTA’s currently in use.
If you follow the tips above, I am sure you will see dollar signs in no time. Remember, you only have 8 seconds to grab the consumers’ attention. So do it in the most engaging way possible with a strong visual marketing strategy that is designed to increase conversions.