Managing your company's social media presence during the holidays can get tricky, especially for small businesses that don’t yet have the resources to hire a full-time social media manager. And while it can be tempting to say, "see you next year," and ignore social media altogether, there are several reasons you shouldn't.
Read MoreFor many brands, the pandemic has made social media the #1 marketing strategy for 2021. Building a brand relies heavily on online engagement these days with stores closed. To get found in online search, you need to spend more time on social media.
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