For many brands, the pandemic has made social media the #1 marketing strategy for 2021. Building a brand relies heavily on online engagement these days with stores closed. To get found in online search, you need to spend more time on social media.
Read MoreIf you think a lousy website is stopping you from getting more sales, it’s time to do something about it. Kick off this first quarter with a bang! The Hyacinth Group can improve your website to set your brand up for success.
Read MoreRetail holiday shopping has always been more fun in person. But COVID-19 has encouraged the shift to online shopping more than ever. Everyone wants the best Black Friday deals, just from the safety and comfort of our home. Online holiday sales are likely to peak this year, so get ready for your biggest Cyber Monday yet!
Read MoreThey say life is all about timing. The Black Lives Matter movement has taken over America in the wake of police brutality. While confronting these civil rights issues has been difficult, in many ways it has been a blessing in disguise for The Hyacinth Group.
Read MoreOver the past year, there have been so many exciting accomplishments to celebrate, with many more to come. I’m excited to see where the second year takes us. With our passion and talented team, the sky's the limit!
Read MoreEach brand has unique business goals, such as increasing revenue or traffic. But how do you measure that in a metric?
Read MoreCOVID-19 has forever changed the future of retail. It is most definitely now e-tail. The pandemic has afforded digital brands a major sales increase.
Read MoreDid you know that most marketers say at least 70% of your content should be visual? Stunning visuals have a big impact on customer conversion rate, but in order for this to happen, you must get them engaged first. The key to a foolproof visual strategy is consistency and creativity.
Read MoreI founded The Hyacinth Group back on September 27th, 2019. It wasn’t until nine months later on June 28, 2020 that I was finally able to celebrate the launch of my company in Beacon, NY.
Read MoreAt The Hyacinth Group, we are fortunate to have two copywriters that are experts in search engine optimization. They sat down and shared their go-to tips on the many hidden SEO opportunities just for you. As COVID-19 continues, SEO website optimization is evermore prevalent as billions of people search the web. We want your brand to be at the top of the search results.
Read MoreVlogging, or video blogging, is one of the most engaging communication tools to get leads, followers and potential clients. Consumers prefer watching videos on social media over any other type of content, including pictures or text. More importantly, there are more than 100 million people that watch online videos.
Read MoreAs COVID-19 sweeps the globe, everyone will be forced to do the majority of their shopping online. We have essentially turned into a digital, paperless society until further notice. During the coronavirus epidemic, consumers have many online options. Are you ready to be one of them?
Read MoreWhat platform is right for your e-commerce business, service or blog? Depending on your business, the CMS system you choose will differ. The Hyacinth Group works with our clients to find the right digital solution for their business. Schedule a quote today!
Read MoreThe Hyacinth Group is all about digital solutions that work for both client and consumer. We help brands understand the buying motivations of consumers and enhance the online customer experience using a combination of data analytics and creativity.
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