How to Optimize Ecommerce Sites for the Holidays 2020
Retail holiday shopping has always been more fun in person. But COVID-19 has encouraged the shift to online shopping more than ever. Everyone wants the best Black Friday deals, just from the safety and comfort of our home. Online holiday sales are likely to peak this year, so get ready for your biggest Cyber Monday yet!
Your competitors are also vying for that same dollar, so expect stiff competition. The Hyacinth Group helps your online brand stand out. We work with e-tailers to create an ideal online customer experience. In the meantime, here’s a few ecommerce tips for the holidays so you can get a head start leading up to Black Friday.
2020 Ecommerce Holiday Tips:
Send out invites
Invite customers to an exclusive shopping event. Send the specifics of when and where. Then organize a complete 360 campaign to promote it. The goal is getting the message out on all digital marketing channels: email, social media, paid ads and you blogs. Then get ready to fulfill all those orders!
Create a landing page for the event
Customers want to feel excited about holiday promotional deals and offers. Let them! Create a special homepage or landing page just for the occasion. Let them know immediately when visiting your website, that they’re in the right place. Mobile design should come first. Consumers are wary of heading into retail stores this season, but that doesn't mean you can’t bring the store experience to them online.
Plan your holiday promotions
Shoppers are looking for ecommerce stores offering Black Friday specials and holiday deals. Give specifics about price reductions and promo codes. Be sure to let them know ahead of time. Everyone loves a deal.
The customer is always right
The holidays are a good time to ramp up your customer service efforts. During the holidays, more people will be emailing and asking questions. Returns and exchanges are also expected to increase with more orders rolling in. Make sure to have enough customer service reps on staff to meet the demand. Studies have shown a positive customer service experience can lead to customer loyalty for years to come. A return policy that’s clear and easy to understand is also a must.
Set goals and measure KPI
How do you know what you’ve accomplished without setting a goal? Create specific KPI goals that you want to achieve this holiday shopping season. Then track the results of your promotional efforts with website analytics. Content Management Systems (CMS) like Shopify and WordPress have built-in analytics to make it easy. Google Analytics is also a good platform to gain insights on 2020 holiday shopping trends and consumer behaviors.
These holiday retail tips will help your brand have a successful holiday season. Our team at The Hyacinth Group will help tp create the best online user experience (UX) allowing your brand stand out during the holidays and beyond, whether it’s creating a 360 digital marketing strategy or a holiday-centric website. Make the goals and we will help you reach them! Visit thehyacinthgroup.com to schedule your free quote today.