Girls That Create

Business Model

B2C

Client

Girls That Create (GTC) strongly believes that the arts set culture. Although women currently comprise half of the U.S. population, women are underrepresented behind the scenes creating the media we all consume. To address gender imbalances, women must have a seat at decision-making tables as creators and leaders.

Project Details

For GTC, Erin Stafford, the founder of the company, was looking to clean up her social media and simply generate simple templates that she could post and replace content to keep her Instagram aesthetically pleasing. Since Erin herself has a creative background, she was hands-on in the design process.

Process

Using her desired branding kit colors, we created templates of the color combinations she liked. In all, we generated 8 templates that she could continue to use for social media branding.