My Hood Exchange

Business Model

B2C

Client

Founded in 2020, My Hood Exchange's vision is to bring together inspired creators, buyers and sellers in your neighborhood virtual shopping marketplace. Shopping local is a way to strengthen and empower the community. This online market exchange is a safe way to buy and sell, donate goods and services and learn more about local merchants, craftspeople and the community.

Project Details

My Hood Exchange had a great platform in their online marketplace. They came to The Hyacinth Group to make their online branding and social media more cohesive. They expressed that they were looking for a logo refresh as well as a more structured social media strategy and finally an optimized website.

Process

First we scheduled an Inspiration + Research review, followed by developing a Design Mood Board, drafted concept iterations for rebranding, and finally collaborated with the client and produced the final logo design.