The Synapse

Business Model

B2B

Client

Synapse is a data analytics company that offers technology solutions to fin-tech, e-commerce, and financial services. Their technology helps companies better understand their data in real-time to make informed decisions.

Project Details

Synapse, a start-up company, needed a new identity to match their brand. The client was seeking to achieve a more high-tech, simplistic brand feel. We created a logo that was derived from the Phoenix bird which expresses immortality, regeneration, and resurrection. These showcased how powerful the bird was and its ability to always rise up from adversity and come back stronger. We then proceeded to design a customized responsive Wordpress website.

Process

After initially speaking to the client, he relayed what the company means to them and what it represents. From there we developed a creative brief and mood boards and then reviewed these with the client. They were able to specifically choose what style and colors they liked the most. Using this information, we were able to create multiple options for the logo. Next, we completed the branding kit and employed other content strategies. From there, the client selected his preferred WordPress template which we then customized, complete with: banners, a favicon, infographics, and icons. We went through multiple QA rounds with the client to then hand off to perfection.

Deliverables